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Cover
Advancing Ethnography in Corporate Environments
Challenges and Emerging Opportunities
Brigitte Jordan (Editor)
228 pp. / 6.00 x 9.00 / Nov, 2012
Paperback (978-1-61132-220-0)
Hardback (978-1-61132-219-4)
eBook (978-1-61132-654-3)
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Related Interest
  - Anthropology
  - Qualitative Research & Methods

In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized
"This is an incredibly useful book for grasping the power and nuances of what ethnographic techniques, practices and mindsets can provide the corporate world. This is no ordinary book. By cleverly pairing different points of view on ethnographic methods the authors provide a textured understanding of why ethnography is such an important tool for grappling with today’s rapidly evolving world. I highly recommend this book."

- John Seely Brown, Former Chief Scientist of Xerox Corp and Former Director of Xerox Palo Alto Research Center (PARC)

"One of the biggest challenges that hangs over the social sciences today is how to make sense of the corporate landscape. While companies are not the type of entities that anthropologists have traditionally analyzed, they are playing an increasingly important economic, political and cultural role in the modern world. The book Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities offers a thought-provoking set of ideas about how to proceed with this crucial ethnographic analysis, and how to place it within a wider inter-disciplinary framework. As such, it is an important contribution to the world of business ethnography, not least because it grapples with issues such as the role played by technology and the impact of 'big data' which are so crucial in shaping modern corporate life."

- Gillian Tett, U.S. Managing Editor, Financial Times

"Ethnography has come to be accepted in industry as an important component of corporate research programs. This volume shows us why. It explores a dynamic practice-oriented field shaped by, and drawing on, such varied disciplines as anthropology, information technology, behavioral economics, and design. Of appeal to business leaders, strategists, and managers, as well as traditional academics, this exciting new collection lives business in its day-to-day forms and relations. "

- Brian Moeran, Professor of Business Anthropology, Copenhagen Business School; Editor, Journal of Business Anthropology

in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.





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