"Clack and Brittain bring to life the whole subject of archaeology, which most people see as simply a quest by a few obsessed university professors and treasure-hungry merchandisers. It puts the whole activity into a well-disciplined perspective based on serious study and a genuine quest for knowledge. This book would be an ideal source of information and education for tourism officers engaged in the management and planning of heritage sites and attractions. It will also be useful to journalists and media presenters who specialise in culture and history, as well as those focusing on travel and tourism. Students and academics studying or researching contemporary perspectives on archaeology would also find the book of great value."
- Julian Zarb, Journal of Heritage Tourism
"This is a useful and interesting collection which gives a good snapshot of a series of, essentially European, views and a range of projects. [There is] is the move away from information travelling in one direction only, that is from archaeologist to visitor, listener or viewer, and the result is a greater sense of the possibilities of a dialogue. This has led to changes in practice, the acquisition of new skills, and the nuturing of good relationships with audiences. That research on that relationship, which has long been the domain of market research companies and educational psychologists, is now being explored by archaeologists in universities and those working in related fields is a most welcome development."
- Emma Carver, Antiquity
"Between these disparate cultures (archaeologists and journalists; archaeologists and TV producers), both bones of contention and boons of collaboration are to be found throughout the book. These relations need not always gravitate to the former. Enrolling diverse modes of engagement not only transforms the way archaeology is done, it also modifies the kinds of pasts we transport with us into the future. This redefines the whole equation of archaeology and (the) media."
- Christopher Witmore, Cambridge Archaeological Journal
"…this book is rarely dull. Overall, this book is a useful contribution to the debates on the key issues it tackles and it does raise many interesting questions about how archaeology and the media engage, which should be taken further in research and practice.
- Hilary du Cros, Australian Archaeology
"The controversial relationship of the Media and archaeology always raises burning questions about the impact that the one has on the other. Clack and Brittain have gathered, in 300 pages, some of the mostcrucial issues, trying to explore ‘‘the long-term implications of the increasingexposure through—and reliance upon—media forms for the practiceof archaeology’’ (Back Cover). Although the book does not present any novelties in this field of study, the views expressed in the various articles reflect the controversies and the growing polarity that this relationship has stimulated. The book is a remarkable attempt to incorporate, in a relatively simple and comprehensible way, some of the implications of the complicated and controversial issue of the effects of media on archaeology and vice versa."
- Constantinos Papadopoulos, Archaeological Review from Cambridge
"I really enjoyed this book. As student in anthropology I was impressed to find archaeology and visual anthropology given thorough treatment. This is the first book I have encountered that looks at the way archaeology is represented in the media (mainly TV, Internet, newspapers, photographs). All the chapters were interesting and the list of contributors is impressive...
For the complete review, please visit: http://www.reviewscout.co.uk/1598742337
- Sean Kelly
"Among the social sciences, archaeology has an amazingly strong presence, from the current Indiana Jones film series to a succession of popular British television programs, as well as an array of archaeology-oriented magazines and reporting of the latest finds in the print news media. Clack and Brittain bring together a collection of essays that effectively explore a number of questions about the nature of the attraction that archaeology holds for the popular audience and the influence of media attention on the profession itself. Summing Up:
- A. Arno, CHOICE