" This book will be key reading for professionals who want to apply ethnographic methodologies in a business setting, and/or enter the commercial anthropology area. I don't know any book that represents my experiences as accurately as Sam Ladner's Practical Ethnography
and yet delights me with many well-told narratives that instruct both seasoned ethnographers as well as novices. If you work in this field, this book should be in your library. "
- Martin Ortlieb, Google
"In this admirably concise yet comprehensive book, Ladner has created a strong perspective on the praxis of private sector ethnography. She has generously shared her own tradecraft, which practitioners, experienced and novice alike, will find useful to hone their skills, across the project lifecycle. This volume marks another phase in the maturing of the field and lays down a foundation for further development, documentation and reflection on its practices."
- Simon Roberts, Stripe Partners - London